Staging Your Build and Sell Projects to Sell Fast
- Building Innovation
- 3 years ago
Property developing is potentially lucrative, but to maximise your profits you need to pay attention to detail and do so at every stage. Developers with a building background are great at making sure that they get the best deals on materials and ensuring that the work done meets building regulations.
Unfortunately, many builder developers are not so attentive when it comes to the marketing of their properties. Often, they take the time to finish rooms to a high standard, but then tend to market their properties empty rather than staging them.
Staged properties sell fast
Usually, this is a big mistake. This is because most ordinary homebuyers find it impossible to visualise what an empty property will look like furnished.
People buy homes not houses. Showing them a home rather than an empty shell makes it far more likely that they will want to buy your property.
In addition, studies show that when buyers look at a staged property they worry much less about potential issues. A recent study carried out by The National Association of Exclusive Buyer Agents (NAEBA) showed that 82% of buyers viewing staged homes ignore or miss potential issues that they would normally notice. Using home staging makes it far easier to minimise any flaws or drawbacks your property may have, which makes it far easier to sell.
Naturally, when you are developing properties a fast turnover makes a huge difference to how successful you are. The faster you sell your properties the more you can develop.
Staged properties sell for more
Staged properties also sell for a lot more than empty properties do. The 2015 Profile of Home Staging report produced by the National Association of Realtors showed that as much as 15% can be added to the value of a property just by staging it properly.
Two easy ways to stage a property
You can hire a professional home stager or do it yourself. It is now very easy to rent showhouse furniture on a short-term agreement making staging the property yourself easy and affordable. Using this option allows you to furnish your property using good quality furniture, homeware and soft furnishings.
Most people aspire to own a luxury home. Staging to a high standard allows potential buyers to see just how nice the property you are selling could be. It helps them to see that, with a bit of work, your property could really be their dream home.
Hiring show home furniture is a very easy way to stage a property. All you need to do is to choose one of the packages and be there to take the delivery.
You can opt to have the show house firm set everything up for you or do it yourself. If you have an eye for detail doing it yourself can work out well, but often it makes more sense to let the staging or show house company do it all for you after all they have the expertise to do it to a high standard.